About the Sponsors
Mahindra, ENOES from 2017
23 December, 2016
Nichibo’s Eneos Oil brand confirmed as naming rights sponsor of the North Island Endurance Series
New Zealand’s largest automotive distributor, Nichibo, has confirmed it will transfer its existing sponsorship of the North Island Endurance Series from the Mahindra brand to Eneos oil.
Both Mahindra and Eneos are global brands distributed nationally by Nichibo Japan Trading and the series’ leadership group have been closely consulted, welcoming the change in naming sponsorship of what is rapidly becoming one of New Zealand’s premier race series.
The change of sponsorship is born purely out of new opportunity for a new brand within the Nichibo stable; one with extremely strong motorsport credentials.
“Nichibo secured the national distribution for Japan’s number 1 oil brand, Eneos earlier in the year and with strong heritage in Super GT and World Superbikes, the fit with the North Island Endurance Series was obvious” Says Nichibo’s Director, Robert Young.
“Mahindra in New Zealand continues to grow from strength to strength and is one of the fastest growing automotive brands of 2016. We’re extremely proud to have been associated with the North Island Endurance Series with the Mahindra brand and the exposure generated for that brand has been incredible. We’d now like to replicate that with Eneos and promote its range of high performance automotive lubricants, top-level motorsport really is the ideal forum to do that.” Continues Young.
In the spirit of transparency, Nichibo consulted the North Island Endurance Series around the proposed transfer in October with both parties excited about the new Eneos partnership for the 2017-2018 season, beginning May, 2017.
“From our side, our main consideration was the potential impact on our competitors and logistically how the change in branding would be managed.” Said North Island Endurance Series Board Chairman, Kel McBeath.
“From the outset we want to assure the competitors that despite a change in brand, it’s still the same parent company. The value Nichibo see in the series remains strong and they are all too pleased to extend involvement with a new brand from their portfolio. Secondly, it’s been a discussion around systematically introducing the new branding while mitigating the impact to those competitors.” Said McBeath
“We’re extremely fortunate to enjoy very open dialogue with Nichibo, they understand our need to look after the competitor’s interests and work with us on managing those expectations. It’s a very positive partnership with a company genuinely passionate about motorsport and the growth of our series.”
The Mahindra sponsorship will remain on North Island cars competing in the final National Endurance Championship round in March and the new Eneos Naming rights sponsorship will begin with the first round of the 2017-2018 North Island Endurance Series at Taupo, May 20th 2017.